This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically and...

This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to...

n recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts...

A common criticism of economic theory is that its approach is static rather than dynamic, and that it ignores the impact of uncertainty on decisions. Real option theory shows that this criticism is unfounded. Real option theory explores the logic of...

The Polish Quarterly of International Affairs jest anglojęzycznym kwartalnikiem Polskiego Instytutu Spraw Międzynarodowych poruszającym kwestie Europy Środkowej i Wschodniej. Poprzez publikowane w nim artykuły dotyczące współczesnych wydarzeń, stanow...

The hereby thesis concerns the research on the rebirth of lsrael (1948). The object of the analysis is the research on the actions provided by the Jewish nation, which aim was to create independent country on the Palestine territory. The chronologica...