In line with students current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process helps to engage students from the beginning by outlining how to develop prospects into customers. The authors latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies fo
Wydawnictwo:Houghton Mifflin liczba stron:512 kategoria: biznes, finanse język:polski